By Rachel Remington
Online marketing is more popular than ever, and more and more businesses are taking advantage of it for its convenience and effectiveness. As the use of online marketing rises, the popularity of print marketing is decreasing. You may think that this is a reason to steer away from print marketing, but this is in fact a great reason to make use of it more than ever. With fewer companies using print materials for their marketing efforts, those who choose to capitalize on print marketing now stand out more.
Not only does print marketing stand out as a less common marketing method, but it demands more attention from viewers. It’s easy for an individual to choose to delete an email before even opening it, but a printed item handed to or mailed to an individual will guarantee at least a glance. If your print marketing materials are eye-catching and engaging, then there’s a very good chance that they’ll get more than just a quick glance, increasing your chances of making a sales conversion.
We’ve compiled a list of our top 10 favorite print marketing ideas, which we’ve chosen based on their effectiveness, but we also listed some additional print marketing ideas to consider. The key to success in print marketing is to have a strong call to action, and a well-designed print material that will catch viewer’s attention. We would be happy to help you create great print marketing materials for your business, so feel free to get a hold of us to discuss your ideas.
Top 10 Print Marketing Materials for Promoting Your Business
1. Business Cards
Business cards are one of the smartest investments for print marketing. Not only are they easy to take with you wherever you go, but they are very cost effective. Once you have a well-designed business card that grabs potential customers’ attention, you can have the card printed in large quantities for very little money. Business cards are an easy way to hand off your contact information to potential clients, and to give them something physical to hold onto as a reminder to keep you in mind for future business exchanges.
If you want a cost-effective way to give potential clients information about your business, then brochures are a great way to go. Brochures usually cost very little to print, and can fit a lot of information. They are a great way to make a lasting impression if they contain well-written content and a creative design.
3. Branded Stationary
Stationary that is designed with your business’s branding is an easy way to market your business. By sending out all of your mail using your branded envelopes and/or letterhead, you are continuously reminding people about your business just by the simple act of having your branding on the mail you send.
Postcards are a simple, cost effective way to market your business, and are an easy way to send a brief, personalized message to individuals. An eye-catching design and a personal message sent to potential or past clients can go a long way with little cost.
Although a bit more expensive than some print marketing materials, magnets can be an effective marketing tool. Because they have a functional use, people are more likely to keep them, and will be continuously reminded of your business by regularly viewing the magnet.
6. Car Decals
If you’re looking for an inexpensive way to advertise your business without recurring fees, you might want to consider a car decal. Car decals are fairly inexpensive, last a long time, and provide a way to continuously advertise your business for free.
7. Coupons and Gift Certificates
A great way to generate new or recurring business is to offer discounts for your products or services. By handing out coupons or gift certificates, you are giving new or potential clients an exclusive offer that gives them more incentive to buy your products or services.
8. Mail Newsletters
Although newsletters take a fair amount of work to put together, they are an effective way to share the latest news about your company and industry with your clients. If you provide useful, interesting content in your newsletters, you will show your clients that you care about helping them, and that you are an expert in your field of work.
Flyers are a convenient way to share information, and are very inexpensive to print. They may not be as glamorous as some print marketing materials, but they are great to use when you need to convey information to a lot of people (if you were at a large event, for example).
10. Greeting Cards
If you want to get people’s attention with something personal and friendly, then you should try sending out greeting cards. Greeting cards can be used to thank your customers for working with you, or to tell your clients about exclusive offers that they should take advantage of.
Other Print Marketing Materials to Consider
- Key Chains
- Door hangers
- Drink Coasters
- Tote Bags
- Branded Pens
- Pin Back Buttons