Things a Web Designer Can Do That a DIY Website Builder Can’t
By Rachel Remington
Do-it-yourself website builders such as Wix and Squarespace have become more popular recently, as they don’t involve the costs associated with hiring a professional web design company. However, there a number of disadvantages to choosing the DIY route over choosing the professional designer route. One of the obvious disadvantages is that you have to spend valuable time building a website yourself instead of leaving it to a web designer to build. There are a number of other important reasons that you may want to hire a professional to build your website.
Get a Website Design That Fits Your Business
Web designers have a lot of experience designing websites, and know how to create a design that suits your preferences while also appealing to your target audience. When you hire a web designer, you get the opportunity to work with a professional who listens to your needs, researches your target market, and analyzes market trends to come up with a design solution that is most suiting for your company. If you use a website builder, you may be able to find a template to use that is visually appealing, but there is a good chance that the design is not the most suitable look for your website.
Save Time and Money
Although the low initial cost of DIY website builders may be enticing, chances are you will actually save a lot of time and money by having a web designer build your website instead. Web designers have a lot of experience building professional websites, and they can build you a great website in a timely manner. If you have no experience building websites, you may find yourself spending countless hours learning and struggling to put a website together, which is time that could have been spent helping your business to make money. On top of that, you may put hours of time into a website, and may not be satisfied with the result. Overall, hiring a professional web designer saves you the hassle of having to build a website yourself, and most likely saves you money when you are avoiding countless hours of work doing it yourself.
Completely Custom Website
With website builders, you are often limited when it comes to customizing the website exactly the way you want it. There are usually a variety of templates to choose from with website builders, but these templates don’t allow complete customization freedom as far as layout, color, typography, and other design elements go. You may also find that the website template you use has been used by many others, resulting in a number of websites that look very similar to yours. By hiring a web designer, you will receive a custom website that isn’t limited by a template, and that has a unique look that sets it apart from all other websites.
Search Engine Optimization
In order for a website to be found easily on a search engine, the website has to have a good search engine ranking, which can be achieved with effective search engine optimization (SEO). Web designers have a good understanding of SEO best practices, and will know how to optimize your website so it comes up high in searches. However, DIY website builders are not necessarily SEO friendly, and may hurt your search engine rankings. Unless you have a good understanding of SEO best practices and how to incorporate them into a website, it’s best to hire a web designer to improve your SEO.
A Website that is User Friendly
Web designers know that websites should provide a great user experience for visitors, and they always keep this in mind while making decisions about your website’s design and organization. It only takes a matter of seconds for users to get frustrated if they can’t find the information they are looking for on a website, which can result in them immediately leaving a website. Because of this, web designers put a lot of thought into organizing content and deciding on website navigation, so users will have a pleasant experience in which they are able to find what they are looking for. Web designers also understand what does and doesn’t work in terms of design, and will make sure to create a design for your website that is visually engaging and communicates your brand message.
You’ll Make More Money from Your Website
Many consumers choose to use one company’s products/services over another due to one having a more professional website than the other. With website builders, you might be able to find a template that is aesthetically pleasing, but you may end up with a generic looking website that doesn’t fit your vision for your company. Not only do web designers have complete control over the design of a website, but they have your best interests in mind, and a good understanding of what will appeal to your target market. By having a professionally built website, you may end up attracting more consumers to your products/services rather than your competitors. If you would like help building a professionally designed website, feel free to contact us to discuss your web design needs.