Ways to Make Your Business Stand Out
In a world full of so many businesses, it can be quite difficult to get your business to stand out amongst the rest. You might be a florist with beautiful handmade bouquets, but the ten other florists in town could make it hard for you to get as much business as you’d like. Fortunately, there are lots of ways to get your business noticed, and some of them are so easy, you may wonder why you’d never tried them before. Below is a list of some fairly simple ideas that you can use to get your business more noticed.
Create a Blog
Having a business blog is a great way to show that you or your employees are personable, interesting, and knowledgeable in your line of work. The benefits of a blog are even greater if your blog is directly on your website, because search engines reward new content on websites by increasing your page ranking.
Give Speeches or Workshops
Whether you’re teaching an entire workshop or just giving a quick speech at a local business association meeting, giving speeches is a great way to get your business’ name out and build credibility as an expert. If you’re going to host a workshop, you could even have the workshop at your place of business to get even more noticed.
Thank Your Customers
A great way to leave a lasting impression on your customers is by thanking them for their business. You could write them a personal thank you note or give them a small gift as a token of appreciation. There are endless ways to thank a customer. A kind gesture could lead to more business referrals or long-term work with a client.
Offer Special Deals
If you’re trying to promote a particular product or service, or just need more business, offering special discounts is a great way to draw more attention to your business and products. If the deal is only offered for a limited time, and is a great deal, it’s sure to draw in some interest from customers.
Advertising can often be expensive depending on where you’re trying to advertise, but there are some inexpensive and even free ways to advertise too. For starters, the web has tons of business directories, many of which are free to list in (even the major ones like Yellow Pages and Yelp). You could also make a small investment in creating ads via stickers, magnets, or anything that can be handed out to customers. Of course, you should also advertise by taking every opportunity to hand out your business card and tell others about your business. Regardless of how you advertise, you should always make sure that your ads are well designed and well written so that you make a good impression.
Build a Web Presence
Like I mentioned above, a blog is a great way to get your business noticed on the web, but there are lots of other ways to get business via the internet. Social media platforms are an excellent go-to for connecting with clients or business contacts, and a way to get information about your business out to many people.
One of the most effective ways to get noticed on the web is to have a website. The site needs to be well designed and contain great content, because for many, your website may be the first they hear of your business. If your site leaves a bad impression, they may choose to go elsewhere for business. Once you have a website, there are lots of ways to drive more traffic to your site. You can add your business and website link to business directories, create backlinks to your site, and use other SEO techniques to get your search engine rank up.
If you would like help getting your business noticed, send us an email or call us, and we can create a plan and proposal for marketing your business.