by Rachel Klein | Feb 7, 2017 | Creativity, Graphic Design
Graphic Design Versus Art Graphic design can sometimes be a misunderstood field of work. Some may be confused about the differences between graphic designers and artists, and may wonder why artists don’t just double as graphic designers. Don’t get me wrong, there are...
by Rachel Klein | Oct 28, 2016 | Business, Creativity, Entrepreneurs, Graphic Design, Marketing
Online marketing is more popular than ever, and more and more businesses are taking advantage of it for its convenience and effectiveness. As the use of online marketing rises, the popularity of print marketing is decreasing. You may think that this is a reason to...
by Rachel Klein | Jul 11, 2016 | Articles, Creativity, Graphic Design, Marketing
What is Brand Identity? If you take a look at some of the most popular and recognizable companies in the world, chances are you can probably name some distinguishing visual characteristics of the company. For example, Coca Cola is known for its script logo and...
by Rachel Klein | Apr 9, 2015 | Articles, Business, Creativity, Graphic Design, Marketing, Success
Ideas for Using Graphic Design for Marketing Graphic design is much more than fine art. It is a way to communicate ideas through visual and textual content. If a design is catchy, clear, and memorable, it can be very effective in communicating to an audience. For this...
by Outside Source | Sep 19, 2014 | Articles, Graphic Design, Web Design
Summary of “Psychology of Color” By Precision Intermedia In the business of design, color choices are one of the most important things to consider when creating a design for a particular purpose. Colors can have strong psychological influences, so...
